End-to-end marketing ROI tracking across multiple ad channels using Python, SQL, and Tableau.
- ETL script consolidates data from Google Ads, Facebook, and Email campaigns.
- Data stored in PostgreSQL database.
- Tableau dashboard visualizes ROI, CPC, CPA, and conversion metrics.
- GitHub Actions automates nightly data refresh.
- Dashboard embedded in Hostinger portfolio.
- Python (pandas, SQLAlchemy)
- PostgreSQL
- Tableau
- GitHub Actions
- Hostinger