Liverpool once again named 'most generous' UK city

Liverpool has been named the most generous city in the UK for a second year running by a fundraising platform.

Figures put the city at the top of GoFundMe's generosity list, based on the number of people donating against population figures.

The platform's most generous city rankings also saw Glasgow, London, Cardiff and Bristol making the top five.

The biggest fundraiser in Liverpool in 2025 was for toddler Sienna-Rose Millen, whose family needed to raise more than £100,000 for a private medical flight after she suffered a brain haemorrhage while on holiday in Mexico.

The fourth-biggest campaign on the platform this year raised more than £370,000 for a new playground for Churchtown Primary School.

It was built in memory of pupils Alice da Silva Aguiar, nine, and Bebe King, six, who were killed along with seven-year-old Elsie Dot Stancombe in the Southport knife attack on 29 July last year.

"We've seen people across the UK help each other in extraordinary ways this year, and Liverpool taking the top spot once again is a testament to the generosity of its community," said GoFundMe chief executive Tim Cadogan.

Norwich came in sixth place, with Manchester in seventh, followed by Belfast and Edinburgh.

Wrexham in north Wales made the top 10 most generous cities for the first time following a campaign by mother Jasmin Roberts, who needed to raise £1.5m for her one-year-old son Ollie to have heart surgery in the US.

Ollie is due to have the surgery at Stanford Children's Hospital in California in January after the fundraising target was reached.

The campaign was the biggest fundraiser globally this year based on the number of donations and was supported by Hollywood actor and Wrexham AFC co-chairman Ryan Reynolds, who donated £10,000.

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