App Store

The apps youĀ love.
From a place youĀ can trust.

For over a decade, the AppĀ Store has proved to be a safe andĀ trusted place to discover andĀ download apps. But the AppĀ Store is more than just a storefront ā€” itā€™s an innovative destination focused on bringing you amazing experiences. And a big part of those experiences is ensuring that the apps we offer are held to the highest standards for privacy, security, and content. All designed to help you discover your next favorite app withĀ confidence.

Designed for discovery.

Stories and collections that inform, help, andĀ inspire. UpdatedĀ daily.

Stories and collections that inform, help, and inspire. UpdatedĀ daily.

Original stories by our editorial team bring you everything from exclusive world premieres to behind-the-scenes interviews. Tap the Today tab and read about influential developers and game creators, learn a few tips and tricks, or see how apps are changing how people work, play, andĀ live.

Visit the Today tab

Over 40K stories and counting.

Curated by experts. Handpicked forĀ you.

Curated by experts.
HandpickedĀ for you.

With thousands of apps added to the AppĀ Store every week, thereā€™s always something new to check out. To help you discover the apps, stories, and games youā€™re sure to love, our team of full-time editors offers personalized suggestions based on your preferences and previous purchases.

Stream Jungle Cruise Today on Disney+*

Explore in-app events like movie premieres, gaming competitions, and livestreams.

Explore in-app events like movie premieres, gaming competitions, and livestreams.

Discover events on the Today, Games, and Apps tabs on the App Store. Or find them via search and on app product pages.

Discover amazing apps with a rich search experience.

Discover amazing apps with a rich search experience.

Our comprehensive search feature uses natural language to offer suggestions and helpful hints, and provides results with inline video previews, editorial stories, tips and tricks, and lists.

Nearly 2MĀ apps available worldwide.

175 storefronts in over 40 languages.

Over 120 expert editors worldwide.

Get the details on every app.

Get the details on everyĀ app.

App product pages give you the information you need when deciding what to download. From more videos to rankings and reviews, there are loads of ways to help you pick the app thatā€™s right for you.

Privacy and security.
Built into everything we do.

Committed to security.

Committed to security.

We conduct a thorough review to check that apps come from known sources, are free of known malware, and havenā€™t been tampered with at the time of installation orĀ launch.

100% of appsĀ are automatically screened for known malware.

Over 28K apps use Apple health technologies like HealthKit,
CareKit, and ResearchKit, designed to protect patient privacy.

You choose what data to share. And with whom.

You choose what data to share. And with whom.

Each app is required to ask for your permission so you can choose what data to share. The first time a third‑party app wants to access your information ā€” like your location, contacts, calendars, or photos ā€” you receive an alert. Even if you grant access once, you can revoke it later. We also ensure that apps are denied access to certain sensitive data on your device, are unable to modify your device or OS, and are prohibited from obtaining complete access to yourĀ data.

Apps canā€™t pull yourĀ data from otherĀ apps.

Apps canā€™t pull your data fromĀ otherĀ apps.

System-level protections prevent an app from accessing data from other apps without your explicit permission.

Dedicated to trust andĀ safety.

Apps must adhere to our guidelines.

Apps must adhere to our guidelines.

When you download an app, it should work as promised. Which is why human AppĀ Reviewers ensure that the apps on the AppĀ Store adhere to our strict app review standards. Our AppĀ Store Review Guidelines require apps to be safe, provide a good user experience, comply with our privacy rules, secure devices from malware and threats, and use approved businessĀ models.

Learn more about the AppĀ Store Review Guidelines

Every week, nearly 500 dedicated experts around the world review over 130K apps.

In 2024, more than 1.9M app submissions were rejected for reasons that include privacy violations and fraudulent activity.

Stopping inappropriate content is a top priority.

Stopping inappropriate content is a top priority.

We strongly support all points of view being represented on the AppĀ Store. But we also take steps to reject apps with content or behavior that we believe is over the line ā€” especially when it puts children at risk. Every app has an assigned age rating, so parents can determine what is appropriate for theirĀ children.

No surprise purchases.

No surprise purchases.

Apps must follow an approved business model and clearly show you the price, tell you what you get with your purchase, and explain subscription-renewal terms up front. Apple sends a receipt each time you use our in‑app purchase feature, and you can also view those purchases and subscriptions in your account. So you wonā€™t get bills out of theĀ blue.

Apple moderators regularly review worldwide AppĀ Store charts for inappropriate content.

In 2024,
we removed overĀ 1.9MĀ user reviews that were considered spam.

Hardware and software. Powering amazing experiences together byĀ design.

Apps help unlock the full potential ofĀ your Apple devices.

Apps help unlock theĀ fullĀ potential
of your Apple devices.

Apple products use industry-leading technology to bring apps to lifeĀ ā€” so you can experience more of the amazing things your devices are capable of. Thanks to hardware and software designed to work together, you get more out of your apps ā€” from things you take for granted, like supersmooth scrolling, to seeing how a new sofa might look in your living room before you buyĀ it.

We help app developers takeĀ advantage ofĀ ourĀ latest hardware technologies.

We help app developers takeĀ advantage
of our latest hardware technologies.

We give developers the tools and support to build cutting‑edge technologies into their apps right away ā€” which means theyā€™re yours to enjoy right away. Like when an app uses FaceĀ ID or TouchĀ ID for secure access ā€” while keeping the underlying authentication data from your face or fingerprint private. Or when a game controller syncs up easily with a new game on your iPhone. And with our innovations in augmented reality and machine learning, youā€™ll be seeing even more amazing features in the years toĀ come.

Download with confidence.

Make any app yours. Instantly.

Make any app yours. Instantly.

Our world‑class distribution platforms reach over 2.35 billion devices worldwide, allowing users to buy and download apps without lags or drags. When you download a universal app on one device, it automatically appears on your other devices. And if you upgrade to a new device, your apps go with you ā€” no need to redownload as long as your apps stay up toĀ date.

Purchase safely andĀ securely.

Purchase safely andĀ securely.

AppĀ Store purchases are safe and simple, so you can start playing, gaming, reading ā€” or just doingĀ ā€” right away. Create a secure account with your preferred payment method on file and itā€™s easily accessible across your devices and the web. Your account is protected by two‑factor authentication, ensuring that the only person who can access your account is you ā€” even if someone else knows your password. And more than 270,000 apps tap into the advanced technologies of TouchĀ ID and FaceĀ ID built right into your devices, giving you an additional layer ofĀ security.

Problem with an app? Easily report it from the App Store.

Problem with an app? Easily report it from the App Store.

In the unlikely event that you have a problem, you can report it directly from the app product page on the App Store.

Need a refund? AppleĀ Support has your back.

Need a refund? AppleĀ Support has your back.

Visit Apple Support online or use the Apple Support app to request a refund for App Store purchases.

More than 5B apps distributed eachĀ day.

Over 200 ways to pay and 45 currencies supported.

Check out whatā€™s happening on the AppĀ Store.

Visit the App Store Visit the App Store

News about the AppĀ Store.

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