Apple Watch

New Apple Watch Series 11
- Space Grey
- Silver
- Rose Gold
- Jet Black
- Natural
- Gold
- Slate
The ultimate way to watch your health.

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New Apple Watch SE 3
- Midnight
- Starlight
Essential health features at a great value.

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New Apple Watch Ultra 3
- Natural
- Black
The ultimate sports
and adventure watch.

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Why Apple is the best place to buy Apple Watch.

Shop Apple Watch

Financing

Pay over time, interest‑free.

When you choose to check out at Apple with Apple Card Monthly Installments.^◊

Ways to Buy

Apple Card Monthly Installments

Pay for your new Apple Watch over time, interest‑free with Apple Card.^◊ Simply choose to check out at Apple with Apple Card Monthly Installments as your payment option when you make your purchase. And enjoy 3% Daily Cash back, all up front. Terms apply.
Learn more about Apple Card Monthly Installments
Apple Trade In

Save on a new Apple Watch with a trade‑in.

Get credit toward your next Apple Watch when you trade in an eligible device.²

Apple Trade In

Trade in your eligible device for credit.

Just add a trade-in when you choose a new product. Once your eligible device has been received and verified, we’ll credit the value to your payment method. Or choose to check out at Apple with Apple Card Monthly Installments and we’ll apply the credit instantly. Terms apply.
Learn more about Apple Trade In
Delivery and Pickup

Get your order quickly and easily.

Choose two‑hour delivery from an Apple Store, free delivery, or easy pickup options.

Delivery and Pickup

Flexible delivery and pickup options.

Get your new Apple products quickly and easily with two‑hour delivery from an Apple Store, free next‑day delivery, or convenient Apple pickup options.
Learn more about delivery and pickup options
Personal Setup

Make the most of your Apple Watch with an online session.

Talk one on one with a Specialist to set up your device and discover new features.

Personal Setup

Jump into online, one‑on‑one sessions.

When you buy your new Apple Watch directly from Apple, you’ll get access to Personal Setup. In these online sessions, a Specialist can guide you through setup or focus on features that help you make the most of your watch. Best of all, you can join whenever works for you, from wherever you are.
Learn more about your Personal Setup
Guided Video Shopping

Shop live with a Specialist.

Let us help you find what you need and answer all of your questions, one on one over video.

Guided Video Shopping

Shop live with a Specialist.

We can help you choose the product you need while guiding you through the online Apple Store. You won’t appear on camera. Available 7 a.m.–7 p.m. PT.
Shop together with a Specialist
Apple Store App

Explore a shopping experience designed around you.

Use the app to get a more personal way to shop.

Apple Store App

Shop in the Apple Store app, tailored specifically for you.

Get personalized product recommendations, compare models, access Your Saves, and track your orders. Opt in today to get updates on new products, promotions, flexible payment options, and store events.
Download the Apple Store app

Scan the QR code to get started.

Get to know Apple Watch.

Health

Knows you. Insights and out.

Health

Knows you. Insights and out.

Get notified of chronic high blood pressure.

Apple Watch can spot signs of chronic high blood pressure and notify you of possible hypertension.³ How? The optical sensor provides data to an algorithm that can detect potential hypertension by analyzing how your blood vessels respond to beats of the heart over 30-day periods.

You snooze. You win.

The all-new sleep score helps you track and understand the quality of your sleep so you can make it more restorative. You can also use the Sleep app to set up a bedtime routine with Wind Down reminders. Apple Watch can even notify you if you show signs of possible sleep apnea.⁴

Never miss a beat.

With the ECG app, Apple Watch is capable of generating an ECG similar to a single-lead electrocardiogram.⁵ And the Heart Rate app alerts you of high and low heart rates, as well as irregular rhythm.⁶

Better understand your daily health status.

The Vitals app can help you identify changes in your health.⁷ Quickly see your key overnight health metrics right on your wrist — including heart rate, respiratory rate, wrist temperature,⁸ and sleep duration.

Get the inside track on your cycle.

Apple Watch has innovative sensors that track your temperature while you sleep.⁸ Cycle Tracking uses this data to provide a retrospective estimate of when you have likely ovulated, which can be helpful for family planning.⁹ Wrist temperature can also be used to improve period predictions.
Fitness

Miles of motivation.

Fitness

Miles of motivation.

Close your rings.

Three rings show all the ways you’re active and help you reach your Move, Exercise, and Stand goals every day.

Works for all your workouts.

From running to HIIT to yoga, you have a healthy number of ways to work out — with accurate tracking of all the metrics you most want to see.

Hit the ground running.

Apple Watch has everything you need for running. You can use views like Heart Rate Zones, target specific time goals with Pacer, or do interval training with Custom Workouts.

Go above, below, and beyond.

Apple Watch is water resistant,¹⁰ dust resistant,¹¹ and crack resistant. So you can swim, hike, and do everything in between without a worry.
Safety

Keep help close at hand.

Safety

Keep help close at hand.

Emergency services when you need them.

Apple Watch can detect if you take a hard fall or are in a severe crash and then automatically help connect you with help, share your location, and notify your emergency contacts.¹²

Peace of mind on your wrist.

Check In notifies someone when you arrive at a destination. If you’re going for a run after dark, you can start a Check In for the duration of your workout to automatically notify a friend when you’re done.

Find My. What a find.

The Find My app helps you easily find a friend in a crowded place or share your location to stay connected. You can also locate your lost or stolen devices.

Sound the alarm.

With Siren on Apple Watch Ultra, you can quickly alert those around you when you need help. Just press and hold the Action button and wait for the countdown.
Apple Watch Ultra 3

The ultimate sports and adventure watch.

Apple Watch Ultra 3

The ultimate sports and adventure watch.

A display of brilliance.

Our largest, most advanced Apple Watch display emits more light at wider angles¹³ — making it even brighter and easier to read things like real-time metrics when you’re running, hiking, diving, or exploring.

Go farther. Go longer.

Apple Watch Ultra 3 gets up to 42 hours of normal use and up to 72 hours with low power settings enabled.¹⁴ More than enough to take on a marathon or triathlon.

GPS far ahead of the curve.

Apple Watch Ultra 3 features dual-precision GPS — the best GPS in a sports watch.¹⁵

Satellite communications. At the ready.

Now when you’re off the grid without cellular or Wi-Fi, Ultra 3 can help you stay connected using built-in satellite communications.¹⁶ And if you need critical help, you can contact emergency services via satellite — right from your wrist.¹²

Action packed.

One quick press of the Action button gives you precise control over a variety of customizable functions. Start a workout, turn on the flashlight, drop a Compass Waypoint, or begin a dive.
Connectivity

The right call for
staying in touch.

Connectivity

The right call for staying in touch.

Stay connected with 5G.

Call, text, pay, listen to music, and more — Apple Watch makes it easy to do it all on the go. And now with a cellular plan that supports 5G, you can leave your iPhone behind and get even faster performance.¹⁷

Music and podcasts to your ears.

Stream over 100 million songs with Apple Music.¹⁸ Download podcasts, playlists, and audiobooks to your watch faster than ever with 5G.¹⁷ And listen to it all on your AirPods or the built-in speaker on your Apple Watch.

Tap. Pay. Done.

Pay for just about anything right from your wrist with Apple Pay¹⁹ or send money to friends with Apple Cash.²⁰ Use Wallet with your eligible transit card, boarding pass, home key, and car key.²¹
Personalization

Make it you-nique.

Personalization

Make it you-nique.

Rock your favorite bands.

Watch bands come in a wide range of colors, styles, and materials, so it’s easy to switch up your look to match your mood.

Dial up the faces.

You can create an endless number of face combinations on Apple Watch — everything from Photos to Snoopy to Nike. Customize them, choose your complications, and even share with friends.

App Store. Open to possibilities.

The App Store on Apple Watch gives you access to tens of thousands of apps right on your wrist, like Strava, Waterllama, and SwingVision. It lets you personalize your watch for whatever you love to do.
Apple Watch For Your Kids

Independence for them. Peace of mind for you.

Apple Watch For Your Kids

Independence for them.
Peace of mind for you.

A great family connection.

Kids can enjoy all the fun, connectivity, and activity tracking of Apple Watch, even if they don’t have their own iPhone.²²

Learn more about Apple Watch For Your Kids

Has everyone talking.

Set up and manage watches for your children with your iPhone so they can make calls and send texts with their own phone number and Apple Account. You can even approve who they contact.

Keep close watch.

Your kids can share their location on Apple Watch, so you can receive alerts when they arrive at their destinations or get home.
Apple Watch + iPhone

Dynamic duo.

Apple Watch + iPhone

Dynamic duo.

Lost and pinged.

Ping your nearby iPhone to hear where it’s hiding. Precision Finding can direct you to it by showing its approximate distance and direction.²³

Lights. Camera. Remote.

Set up a group photo on iPhone, then use your watch to see and snap the shot or set a timer. It’s perfect for controlling your camera remotely.

Turn-by-turn by wrist.

Maps can provide turn-by-turn directions along with a haptic tap on your wrist when it’s time to turn. Great for when you’re walking on a busy street or biking a new route. You can even create a custom route on your iPhone and download it to your watch.

Apple Watch essentials.

All Apple Watch accessories

Made for each other.

Combining Apple Watch and iPhone opens up a world of features that make each device better. You can do things like create a custom route with Maps on your iPhone, then download it to your watch to use any time. Or start a cycling workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone.
You can do so much with just Apple Watch and AirPods — all without your iPhone. Take calls, stream music and podcasts, hear incoming notifications. Even respond to messages with Siri.
Apple Watch supercharges your Fitness+ experience with real‑time, personalized metrics onscreen, like your heart rate, calories burned, and Activity rings.²⁴ And you get the freedom of audio‑guided walks, runs, and meditations with just your watch and AirPods.